WHAT DEFINES A SUCCESSFUL WEBSITE – A website that is found regularly in searches. A website that is functional and user friendly. A website that makes your potential customers and visitors feel comfortable contacting or buying from you. These are the most common definitions of website success.
Yet there’s still a lot to learn about Internet Marketing and creating successful websites (I’m sure I’ve only scratched the surface)…but what I can offer is this advice.
A website will ‘work’ if four very important things occur -
- You use appropriate keywords and phrases (the most likely ones people would search for to find you).
- You get as many appropriate websites (related to your industry or location) to link to yours as possible.
- The website is updated with fresh quality content and technological advances.
- You promote your website and ‘drive traffic’ towards it.
Functionality, quick loading, ease of navigation, relevant and useful content and testimonials also add to the appeal of each site.
A website is almost useless and a waste of money if these things are not present.
THE MOST POPULAR WEBSITES AREN’T PRETTY – You’ll notice that my definition of succesful websites doesn’t include having a beautiful design. In fact, the most successful websites in the world are really quite ugly. Take a look at YouTube and Google for instance. Then read this fantastic article about what makes a highly successful website.
If you already have a business, a product a service or just some good quality information to share with the world, the Internet could well be the place to expand your horizons.
Start with a well-structured website and quality content…if you can’t write your own marketing script, get a professional to do it for you…make it compelling and your site visitors will be keen to come back for more!
I wish you all the very best with your Internet Adventure,
